Ha! Is this the real reason Jake Tapper shared the Geraldo/Weiner 'Selfie Kings' pic?

As Twitchy reported, Greg Gutfeld made a surprise appearance in the creepy Geraldo/Weiner selfie. But he wasn’t the only one:

Ace advertising! @jaketapper's The Outpost over Weiner's shoulder RT @jaketapper: The Selfie Kings Tweet Pics of Love pic.twitter.com/ug9M1jwawR

— Toby Harnden (@tobyharnden) September 21, 2013

Busted?

@jaketapper Don't think we didn't notice "The Outpost" on the bookshelf… shameless self-promotion…

— jerylbier (@JerylBier) September 21, 2013

Jake Tapper: Hustlin’ like a boss.

Great. Now everyone is just looking for their book. @greggutfeld @jaketapper

— Diddley Squat (@Diddley_Squat) September 21, 2013

@MetLaugh @jaketapper My eye began to wander. Gabby Giffords book is on the right.

— Toby Harnden (@tobyharnden) September 21, 2013

(Hat tip: Jeryl Bier)