Three Year Letterman Gives Props to Euroweenie Who'll Never Visit This Barbaric Country...
Clueless Columnist Asks If It’s Now a Crime to Expose White Supremacist Groups
Check Out the Twisted Wording of Virginia's Gerrymandering Referendum
Hasan Piker Joins the NYT to Talk About ‘Microlooting’ as Political Protest
Howard Kurtz: The Kash Patel ‘Scandal’ Would Have Been a Two-Day Story Had...
RFK Jr. Absolutely Torches Sen. Warnock: 'One Person Can Handle 1-3 Rabies Cases...
Here's a Classic Earth Day Flashback of Greg Gutfeld Giving Tugboat Phil a...
With Kash Patel Closing in on the SPLC, Judiciary Dems Want Him to...
ACLU Says DC Curfew Puts Kids at Risk of Unnecessary Encounters With Police
All Is Halted! Virginia Judge Declares Narrow Redistricting Vote Unconstitutional, Blocks...
The Polite Right's Fatal Flaw – DeSantis and Rufo Show How to Fix...
Rumor: The Talarico Camp Is Sitting on Career-Ending Dirt on Both Paxton and...
Reporter Asks Ilhan Omar About Her Curious Financial 'Adjustment' (Brace for Smug Head...
Sen. Chris Murphy Loses It Over Trump Sending 1,000 Afghan 'Heroes' to the...
Welcome to Advanced Mathematics, With Your Guest Lecturer ... The View's Sunny Hostin?

'#NBCFail lives!' Olympics tradition returns as NBC skips live feed of Sochi opening ceremony

Advertisement

As if we needed a reason for the #NBCFail hashtag to make a comeback. But here we are.

The opening ceremony of the Sochi Winter Olympics kicks off at 11 a.m. ET, but NBC is skipping the live stream for American viewers and will run a packaged broadcast at 7:30 p.m. ET on Friday. Because you need context or something.

Mark Lazarus, chairman of NBC Sports Group, said, “We want to put context to it, with the full pageantry it deserves.” So tape delay it is.

“We are looking to maximize the viewing experience for our audience,” said Lazarus, noting that NBCU was likely to “put snippets of it out throughout the day” for people curious about the proceedings.

NBCU’s decision to air every athletic contest live ends a longstanding company practice of saving much of the best stuff of the Olympics for broadcast on the company’s flagship network during primetime.

More from Mashable:

NBC Universal executives explained that streaming the grandiose ceremony so early in the day (U.S. viewers on the East Coast would have seen it at 11 a.m.) would be both confusing and underwhelming.

Advertisement

The Verge asks, “Will #NBCFail trend once again?
https://twitter.com/__meggles/status/431789865055686656

Chances are good.

https://twitter.com/JoseAnd911World/status/431768280182054912

https://twitter.com/MatthewAltamura/status/431787844965642241

https://twitter.com/MattCrandall444/status/431800258591744000

https://twitter.com/TheRealJTfor3/status/431796619890008064

Advertisement

https://twitter.com/JDigos24/status/431801355242455040

Evergreen tweet:

https://twitter.com/mouseymcglynn/status/431792852100599808

Join the conversation as a VIP Member

Recommended

Trending on Twitchy Videos

Advertisement
Advertisement
Advertisement