It’s about time a celebrity’s mother called out the obvious and blatant sexism of “gender labeling” on magazine displays around America. Ariana Grande’s mom, you’re a hero:
What's wrong with this picture?? pic.twitter.com/NJOi4sUyHs
— Joan Grande (@joangrande) October 18, 2015
I can only hope to inspire youth today to see that gender labeling is unacceptable.. And to work hard to change it! https://t.co/i8GgvJQGUC
— Joan Grande (@joangrande) October 18, 2015
so proud, so many of you got my point! It's 2015, this must stop, awareness is the only way. I may just want to read about yachting or cars!
— Joan Grande (@joangrande) October 18, 2015
We’re joking, of course. But Ariana agrees with her “feminist mama”:
ugh.. I love u my outspoken, feminist mama. #EveryonesInterests #MenReadCosmoAndVogue #WomenReadForbesAndRobbReport https://t.co/DD2HPDtAWy
— Ariana Grande (@ArianaGrande) October 18, 2015
@joangrande and I know mannnnnnnny men who are going to the magazine section for a Cosmo or Vogue or an Elle! ?
— Ariana Grande (@ArianaGrande) October 18, 2015
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Actually Ariana and Ariana’s mom, it’s the magazines who like the displays because they want their magazines targeted at their readers. The magazines Ariana says are read by men — Cosmopolitan, Vogue and Elle — all have a readership predominately made up of women at 87%, 87% and 91% respectively. And the two examples she gives for men’s magazines read by women — Forbes and Robb Report — have mostly male readers: 65% for Forbes, 74% for Robb Report.
Sorry guys, this isn’t sexism. It’s called marketing to the correct audience.
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