It’s about time a celebrity’s mother called out the obvious and blatant sexism of “gender labeling” on magazine displays around America. Ariana Grande’s mom, you’re a hero:
What's wrong with this picture?? pic.twitter.com/NJOi4sUyHs
— Joan Grande (@joangrande) October 18, 2015
I can only hope to inspire youth today to see that gender labeling is unacceptable.. And to work hard to change it! https://t.co/i8GgvJQGUC
— Joan Grande (@joangrande) October 18, 2015
so proud, so many of you got my point! It's 2015, this must stop, awareness is the only way. I may just want to read about yachting or cars!
— Joan Grande (@joangrande) October 18, 2015
We’re joking, of course. But Ariana agrees with her “feminist mama”:
ugh.. I love u my outspoken, feminist mama. #EveryonesInterests #MenReadCosmoAndVogue #WomenReadForbesAndRobbReport https://t.co/DD2HPDtAWy
— Ariana Grande (@ArianaGrande) October 18, 2015
@joangrande and I know mannnnnnnny men who are going to the magazine section for a Cosmo or Vogue or an Elle! ?
— Ariana Grande (@ArianaGrande) October 18, 2015
Actually Ariana and Ariana’s mom, it’s the magazines who like the displays because they want their magazines targeted at their readers. The magazines Ariana says are read by men — Cosmopolitan, Vogue and Elle — all have a readership predominately made up of women at 87%, 87% and 91% respectively. And the two examples she gives for men’s magazines read by women — Forbes and Robb Report — have mostly male readers: 65% for Forbes, 74% for Robb Report.
Sorry guys, this isn’t sexism. It’s called marketing to the correct audience.
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