SodaStream, an Israeli company targeted for boycott last year by the BDS movement over its manufacturing plant in the West Bank, announced that it will give jobs and housing to 1000 Syrians refugees “in its newly opened plant in the southern Israeli town of Rahat”
Israeli fizzy drinks maker SodaStream wants to hire Syrian refugees http://t.co/25DsON71zY
— Post World (@PostWorldNews) September 22, 2015
Sodastream offers to sponsor 1000 Syrian refugees in Israel. #BDS will denounce this as "refugee-washing" and will prefer them to starve.
— Alex Ryvchin (@AlexRyvchin) September 21, 2015
Not just good PR – impressive humanity. SodaStream teams up with Bedouin town in offer to take in Syrian refugees http://t.co/r4ojcZSeAT
— Lee Wax (@leewax4) September 22, 2015
We’ve written in the past about SodaStream and the hate directed at the company. For example:
Oh really? How many Syrian refugees is Harvard giving jobs to? Exactly.
“There’s a catch,” however. Israel has to first give its approval to let the Syrian refugees into the country:
SodaStream offers 1,000 Syrian refugees jobs – but there's a catch http://t.co/ziamiQBW5O
— The Independent (@Independent) September 22, 2015
SodaStream CEO Daniel Birnbaum hopes his announcement will pressure Prime Minister Benjamin Netanyahu into changing his mind:
“Just as we have always done our best to help our Palestinian brothers and sisters in the West Bank, the time has come for local business and municipal leaders to address the Syrian humanitarian crisis and take the initiative to help those in need. We cannot expect our politicians to bear the entire burden of providing aid for the refugees,” Birnbaum said.
Well done, SodaStream.