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Doritos releases rainbow-colored chips to raise money for #LGBT issues

Doritos has a plan to help the #LGBT community and it apparenlty involves brightly colored versions of its popular “Cool Ranch” flavor of tortilla chips:

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https://twitter.com/Chris_Ledbetter/status/644501328979460096

“Rainbows,” however, won’t be sold in stores and are only available online after making a donation (minimum $10) to Doritos’ partner, the “It Gets Better Project”:

Rainbows

What a good deal for Doritos. They get tons of free advertising disguised as activism and they don’t even have to ship the chips to stores.

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