The official Twitter account for the USA Curling team announced that the broadcast of qualifying events for the Beijing Olympics will not be shown in the U.S. due to an “unforeseen sponsorship conflict with the local organizing committee in Leeuwarden,” Netherlands:
— USA Curling (@usacurl) December 5, 2021
And:
Due to an unforeseen sponsorship conflict with the local organizing committee in Leeuwarden, the remainder of the Mixed Doubles Olympic Qualification Event's coverage will be available through the @worldcurling streaming platform, Recast.
➡️https://t.co/yq8o2IQPbM#usacurling pic.twitter.com/uax0iYo6l1
— USA Curling (@usacurl) December 7, 2021
It turns out, however, that the “conflict” is really that U.S. broadcasters aren’t happy with what this particular advertiser, Easy Toys, is selling: Sex toys and other adult items:
A sex toy company's ad has U.S. broadcasters all hot & bothered to the point where they're not broadcasting the U.S. matches: https://t.co/L6TwATFbEj
— OutKick (@Outkick) December 7, 2021
We assume it was because viewers might click on the Easy Toys website and to find some last-minute Christmas ideas for children:
The "sponsorship conflict" is these non-explicit ads for a sex toy store. https://t.co/cHpptVKoi2 pic.twitter.com/WRvEbTAnqR
— Timothy Burke (@bubbaprog) December 7, 2021
So, they’ll share videos with the Easy Toys logo but not broadcast it live? This is so dumb:
— USA Curling (@usacurl) December 5, 2021
And LOL:
Ya know, I'd think that a sport which uses a broom while someone is screaming and sliding around wouldnt be so stuffy and puritanical…
— The Dave (@gravyczar) December 7, 2021
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