Now, THIS is how it’s done.
Chris Wright, CEO of Liberty Energy, made this ad exposing North Face over its hypocrisy of talking bad about the oil & gas industry while at the same time relying on petroleum products for its entire product line.
Have a watch:
WATCH: North Face refused to make jackets for an oil and gas company.
So the fossil fuel industry is fighting back with a new campaign “thanking” North Face for using so much petroleum in their products.
Watch the 1 minute explainer ⬇️ #ThankYouNorthFace pic.twitter.com/cGcz9lUj3q
— Andrew Clark (@AndrewHClark) June 4, 2021
This is how it’s done:
Now THIS is an ad. https://t.co/w6sfg2gEnf
— Andrew Follett (@AndrewCFollett) June 6, 2021
“That North Face puffer looks great on you. And it was made from fossil fuels”:
— Andrew Clark (@AndrewHClark) June 4, 2021
The ad claims that “90% or more” of the fabrics uses by the company are made from petroleum products:
And this makes North Face a partner with the oil & gas industry:
More companies should do this:
This clapback is AMAZING and I am here for it. Oil and gas for the win. 🙌🏻 https://t.co/7vvcby8vOI
— Christina Mitas, MPP (@Christina_Mitas) June 5, 2021
It may not end corporate virtue signaling, but they’d surely have to think twice about it:
Corporate virtue signaling is annoying, so couldn't help but to have a good laugh at this. https://t.co/w8a9P8Z2nD
— John Noonan (@noonanjo) June 5, 2021
Time to expose the “wannabe woke” companies out there:
I love this. Should be done to every wannabe woke company. https://t.co/Aa1L2Qk3lG
— Karol Markowicz (@karol) June 6, 2021
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