On June 5, Taco Bell muted their social media channels for a week to “reflect, learn, and listen” about racism and violence toward Black people:
Read the full letter from our CEO, Mark King.
We're muting our channels for the rest of the week to reflect, learn, and listen.
— Taco Bell (@tacobell) June 2, 2020
And now #RIPTacoBell is trending because a manager fired someone for wearing a Black Lives Matter mask to work:
— elijah daniel (@elijahdaniel) June 18, 2020
This happened at a restaurant in Youngstown, Ohio:
— Christa Lamendola (@ChristaonAir) June 18, 2020
Uh-oh, Taco Bell:
Businesses need to open their eyes and realize we're at critical mass with social tension. Now is not the time to show their asses and fire employees for being aware and awake. If they don't support their workers, the masses won't support their bottom line. #RIPTacoBell
— Jack Wallen (@jlwallen) June 18, 2020
What’s funny is that they’re going to boycott all “family-owned & operated” franchises because one franchise fired one dude:
Support your local, family-owned & operated Mexican restaurants. #RIPTacoBell
— Elgin Charles (@ElginCharles) June 18, 2020
But, hey, fighting white supremacy has casualties:
White supremacy is telling a person that saying or wearing a mask that states "Black Lives Matter" is political or divisive #RIPTacoBell
— (((DeanObeidallah))) (@DeanObeidallah) June 18, 2020
And it will be quite easy for people who have never eaten at a Taco Bell to boycott Taco Bell:
— Elayna Fernandez (@thePositiveMOM_) June 18, 2020
Thank you for your non-sacrifice, sir:
— Andrew Hickey 🤯 (@andrewmhickey) June 18, 2020
Taco Bell corporate is investigating but said they are “in the process of considering the need to revise mask and uniform requirements to address recent concerns. From WFMJ NBC 21:
“We are working with our franchisee that operates this location to understand what happened. We are committed to fighting racial injustice and are hosting open forums to give restaurant teams an opportunity to discuss racism in America. Our priority is to be an inclusive brand while keeping our team members and customers safe.”Taco Bell corporate added that they introduced masks in the restaurants in April for the safety of team members and guests. Due to supply restrictions, they have allowed team members to bring in their own alternative facial coverings. As this is a fluid situation, they say they’re in the process of considering the need to revise mask and uniform requirements to address recent concerns.