Baby Yoda is generating more social-media buzz than every single 2020 Dem candidate

Baby Yoda 2020 starts today:

Baby Yoda is trending higher than most 2020 Democratic hopefuls https://t.co/hgML97mO8l pic.twitter.com/YnjGvZaUME

— New York Post (@nypost) November 29, 2019

This is based on an article in Axios that found Baby Yoda “is driving almost twice as many average social media interactions on news stories about it as any 2020 Democrat, according to data from NewsWhip exclusively provided to Axios”:

Baby Yoda has my vote ✅ #2020 @axios @mikeallen pic.twitter.com/MkSM15XpJV

— Kate Rooney (@Kr00ney) November 29, 2019

Deval Patrick and Michael Bloomberg hardest hit:

Baby Yoda, Michael Bloomberg, and Deval Patrick all made their big splashes in mid-November, but only one really resonated with people online.

(Hint: It's the tiny green one.) https://t.co/CvEZTXcihN

— Shane Savitsky (@ssavitsky) November 29, 2019

And, actually, these numbers are probably too low for Baby Yoda:

“Because this data only captures interactions with news stories, it doesn't take in the wealth of #BabyYoda memes, GIFs, and content native to social media — meaning that the character's reach is probably far wider.”

?? https://t.co/7Tmat1mUUW pic.twitter.com/rbRZ9DWDrL

— Frank Luntz (@FrankLuntz) November 29, 2019