Earlier today at the Closing Ceremony of the 2018 Winter Olympics in PyeongChang, South Korea, the hashtag #Olympics_EXO promoting the K-pop boy-band group named EXO went completely bonkers as fans watched their performance:

And we do mean bonkers. Look at this tweet, for example, which had 80,000+ retweets:

Or this one with 84,000+ retweets for these pics:

This image from far away had 25,000+ retweets:

Now, can anyone explain the replica Colonel Sanders outfits? What’s up with that?

Once you see it…

Apparently the band used to endorse KFC, so these outfits are perfect!

For real:

Here’s a commercial they did for the chicken chain in outfits that are almost exactly like their Olympic ones:

We’re dying: