WATCH: Dodge under fire after using Martin Luther King Jr. in #SuperBowl ad

Greg P. | 8:27 PM on February 04, 2018

Dodge is under fire after using one of Martin Luther King Jr.’s last speeches in an ad for its Ram trucks. Watch:

Keep in mind, however, that the ad was approved by the King estate:

https://twitter.com/raju/status/960316894438928390

The reaction:

Don't use MLK to sell fucking trucks.That ad turned my stomach @Dodge

— Oliver Willis (@owillis) February 5, 2018

MLK drove a Ram truck?

— Preet Bharara (@PreetBharara) February 5, 2018

Wrong to use MLK’s words to sell trucks. But I was moved by hearing them anyway. It’s the only good sermon most Americans heard today.

— Michael Brendan Dougherty (@michaelbd) February 5, 2018

MLK didn’t say, “I have a dReAM.”

— Don Van Natta Jr. (@DVNJr) February 5, 2018

Dodge for real just used an MLK Jr. speech to show a bunch of white people doing random stuff around trucks so 2018 is going well.

— Whitney McIntosh (@WhitneyM02) February 5, 2018

https://twitter.com/JeffVeillette/status/960314209702760448

Using MLK Jr. speeches to sell trucks during Black History Month? ?

— Britt Julious (@britticisms) February 5, 2018

If you thought that MLK/Dodge commercial was bad, just wait until you see the upcoming Carl's Jr. ad starring Gandhi.

— (((Yair Rosenberg))) (@Yair_Rosenberg) February 5, 2018