Did someone get paid for drawing the new @HuffPost logo? A 2nd grader could've done it for a quarter.
— Peter (@Peter30302273) April 25, 2017
@HuffPost You new logo looks like your content. Thin, pointless and an obvious slant from the left.
— DangerZone 💣 (@dtom_dangerzone) April 25, 2017
While we were sleeping, The Huffington Post changed its name to The Huff Post, complete with this awesome new logo:
huffpost's new logo is um hm. it's uh. it's obviously had a lot of effort put into it pic.twitter.com/uPrfM3YnJw
— Tom McKay (@thetomzone) April 25, 2017
— Matt ✌🏻 (@ImMattic) April 25, 2017
According to the company behind the design, Work-Order, it’s called “The Slash ‘H’ Icon”:
So, what does the Slash H look like to you? Here are some suggestions…
Somebody got paid big bucks to design the new @HuffPost logo and it looks like a slanted ass crack 👌👌👌
— YAS QUEEN 🇸🇪 (@ComptonCarroll) April 25, 2017
Um, we see it:
This is literally the new HuffPost logo. pic.twitter.com/U40j0rSwi6
— 🐸Grant J. Kidney🐸 (@GrantJKidney) April 25, 2017
Or it’s the Vermont/NH border:
New HuffPost logo looks like Vermont and New Hampshire pic.twitter.com/Hw5xmOCVVD
— Andrew Mitchell (@snapchatandrew) April 25, 2017
Maybe they hired this guy to design it, because that worked out so well in the past:
— Stephen Boyce (@Stephenboyce) April 25, 2017
Or maybe they stole it!
@HuffPost How much did you pay someone to just copy the New York Post logo? Really terrible.
— Dave Bonin (@davebonin) April 25, 2017
— Maeve McDermott (@maeve_mcdermott) April 25, 2017
Here’s the reasoning behind the “slash”:
We think our new logo does just that. We fell in love with the new typeface (National, for all you font nerds) because it’s strong and a little quirky. The bold italic carries the eye forward, in the same way our brand has grown and evolved over the last 12 years. The shapes are the evolution of an early concept our collaborators at the creative strategy firm Work-Order presented us, which featured a forward slash to either side of the name. We loved it because, again, they point us forward, but are also reminiscent of the slashes in URLs.
We landed on this final version because we love what happens when the two shapes join together as the new icon for our apps and social channels. The mark itself forms a road, a slash, an abstract H ― everyone sees something different, and we embrace all the possibilities. We’ve also updated our signature green, the color audiences associate with HuffPost, and brightened it for this new era.
Here’s the new logo in action via Work-Order’s website promoting its design: