We thought we’d start with the worst review possible, and then work back from there.
Yahoo! has unveiled their new logo after a month-long buildup.
— AdFreak (@AdFreak) September 5, 2013
Company CEO Marissa Mayer said they wanted something “whimsical, yet sophisticated,” words often reserved for wine tastings or movie reviews at the Sundance Film Festival.
Some don’t mind the new logo too much:
I'm biased, I guess, but I like it too. RT @rUv: That new yahoo logo is amazing.. yes amazing. I'm blown away.
— Shane Schick, telling #CX stories (@shaneschick) September 5, 2013
While others are a tougher sell:
— Fifth Letter (@fifth_letter) September 5, 2013
The new Yahoo logo is a prime example of why young designers should study type design. What a sad mess.
— Josh Scruggs (@Jscruggs) September 5, 2013
— Tod Maffin ?? TodayInDigital.com Podcast (@todmaffin) September 5, 2013
The worst nightmare for a Graphic Designer is when a client… Marissa Mayer On Yahoo's New Logo: I Helped Design It http://t.co/lEHrWcuOb7
— Louis F Cruz (@louiscruz) September 5, 2013
— M.G. Siegler (@mgsiegler) September 5, 2013
I redesigned the Yahoo! logo pic.twitter.com/Rqh7jXF1NW
— Steph Davidson (@stephcd) September 5, 2013
Evidence that Yahoo! still has their work cut out for them:
UPDATE: just used google to find out what Yahoo's new logo was, so they're still losing
— ross (@rosscapouch) September 5, 2013