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Twitter account marketing fail: Celeb gossip site makes promise it won't keep

On its Twitter account, the celeb gossip site “Stupid Famous People” asked for retweets as a sign of love, or to “favorite” the tweet as a show of dislike. The “double down” was that if the “favorites” outnumbered the retweets, theTwitter account would be deleted. Bad idea.

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You can probably guess what happened, except “Stupid Famous People” responded by deleting only the tweet instead of going Alec Baldwin on the entire Twitter account as promised:

https://twitter.com/zxynbae/status/371745833588641792

Marketing lessons are often learned the hard way on Twitter. Or could it have been an ingenious attention-getter?

Editor’s note: The title of this post has been amended to correct a grammatical error.

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