Judging from the Twitter reaction, it was worth mentioning.

In March it was announced that Twinkies would probably return to the market after a private equity firm purchased bankrupt Hostess Brands, but there was no exact date. It’s now official: The spongy yellow cake filled with creamy white … stuff … will be back on shelves in the middle of July. Twitter lit up with happiness from almost everybody except Mayor Bloomberg:

https://twitter.com/Mamurfts/status/348976726963023873

https://twitter.com/SocialustGal13/status/348937513626370049

https://twitter.com/CrayCray_Qirl/status/348953853556822016

You don’t even have to like Twinkies to be excited about their return. That’s the beauty of Twinkies:

Sometimes investments don’t pan out, but hindsight is always 20/20:

The good news is that “investment” is still edible.

Every party needs a pooper:

There’s a lesson to be learned in all this:

Related:

#HostessShrugged: Conservatives brilliantly bid farewell to Twinkies