Judging from the Twitter reaction, it was worth mentioning.
In March it was announced that Twinkies would probably return to the market after a private equity firm purchased bankrupt Hostess Brands, but there was no exact date. It’s now official: The spongy yellow cake filled with creamy white … stuff … will be back on shelves in the middle of July. Twitter lit up with happiness from almost everybody except Mayor Bloomberg:
You don’t even have to like Twinkies to be excited about their return. That’s the beauty of Twinkies:
Sometimes investments don’t pan out, but hindsight is always 20/20:
The good news is that “investment” is still edible.
Every party needs a pooper:
There’s a lesson to be learned in all this: