Hold My Beer, Cracker Barrel: City of Austin Reveals Result of $1.1 Million Rebranding Campaign

This reminds us of 2024, when Minnesota got rid of its old, racist flag and replaced it with one that looks a lot like the flag of Somalia. Yes, the AP reported the new flag was "non-racist."

Things to know about Minnesota's new, non-racist state flag and seal https://t.co/eGZGLThgB2
— The Associated Press (@AP) January 3, 2024

We can see why the City of Austin's old logo was problematic: it featured a cross in front of what appears to be an eagle's spread wings. Fortunately, the residents of the city, whose unofficial motto is "Keep Austin Weird," are getting a new logo, thanks to a $1.1 million makeover. See what you think:

No, this is not satire. This is a real video of the city of Austin proudly unveiling a $1.1 million rebrand. pic.twitter.com/ipCL5DTn32
— End Wokeness (@EndWokeness) September 5, 2025

Our thanks to CyberMan for explaining the old crest:

So in other words; Austin retired their crest — for a letter? The original crest and its meanings:

•Shield and Colors: Red, white, and blue sections symbolizing Texas and U.S. identity.

•Oil Lamp: Yellow lamp on blue triangle, representing education and knowledge.

•Cross… pic.twitter.com/lthmoiCybL
— CyberMan (@thalerz) September 5, 2025

The post continues:

… •Cross and Wings: White bird with yellow cross, honoring Stephen F. Austin and peace.
•Text “CITY OF AUSTIN”: Arched top text identifying the city.
•Text “FOUNDED 1839”: Arched bottom text marking the founding year.
•Yellow Border: Outline framing the shield, suggesting prosperity.
•White Circle with Blue Dots: Outer frame adding formal design.

With the homeless issues they should have gone in this direction pic.twitter.com/Z0mnUYVwtw
— Danielle Fountain - Austin Realtor (@The_One_Realty) September 5, 2025

Rebranding is all money laundering because no organization ever does the work in-house, but hires (their friends) "contractors" to do the "studies and design." Once their friends gets rich off this, they favor-launder the kickbacks, so that the fraud is never detected.
— Mel C. Thompson (@MelCThompsonNow) September 5, 2025

This is so painfully moronic. What a massive, shameful downgrade. An insult to history, and to all those who built that legendary Texas city. Bring back the beautiful coat of arms and ask for forgiveness before the cross that tops it.
— Billy Prothero (@monteverdix) September 5, 2025

I like Grok’s better for free pic.twitter.com/yUQNQUnlN3
— Chane Wheels (@ChaneWheels17) September 5, 2025

If the smell of a doctor's office had a look, this would be it.
— Doku HL SD (@Doku_HL_SD) September 5, 2025

Looks like a hospital logo for an Autism Treatment center.
— L. P. Olsen 🇩🇰🇺🇸 (@CallElvisAgain) September 5, 2025

It looks like a failing health insurance company
— JJWIII (@TophatAmphibian) September 5, 2025

So what you’re telling me is, someone did a $100,000 rebrand, and the rebranding committee got paid $1 million dollars to be there 💀💀💀
— Chaotic Good (@ChaoticGood42_) September 5, 2025

Exactly.