We've posted a handful, but there's no way we could possibly do posts on all of the outrageous TikTok videos posted by women who were triggered by that Nazi ad campaign where American Eagle Outfitters implies that the use of actor Sydney Sweeney suggested the company supported eugenics.
I've got one here from a medical professional who even has a problem with the science behind the line, "Sydney Sweeney has great jeans."
Woke trauma surgeon calls Sydney Sweeney’s American Eagle ad “xenophobic, racist,” and “scientifically inaccurate.”
— I Meme Therefore I Am 🇺🇸 (@ImMeme0) July 29, 2025
It’s concerning that we place our trust in these people to care for our health. pic.twitter.com/IJBzdhRxjB
I don't think the ad copywriters were concerned with being scientifically accurate. I think they came up with a clever tagline that boosted American Eagle's stock stratospherically in after-hours trading.
That trauma surgeon is speaking from a place of privilege, being blonde and blue-eyed herself. But just look at the repressed trauma the ad caused this young brown girl.
NEW: Woman says the American Eagle Sydney Sweeney ad brought back her childhood trauma as a "brown girl."
— Collin Rugg (@CollinRugg) July 30, 2025
"It is so difficult to grow up as a person of color, specifically a woman, and view yourself as beautiful in any sense of the word."
The professional victims are… pic.twitter.com/0Nvh3UdhuO
"… relentless." Yes, they are.
Recommended
It's been a while since we've seen actor and director Justine Bateman do one of her social media video critiques, so I was thrilled to see her take on this one:
#SocialMediaVideoCritique
— Justine Bateman (@JustineBateman) July 30, 2025
- The lighting is nice and the camera angle is appropriately high.
- The main issues with this piece are various production choices.
- The wardrobe choice for the actress is confusing.
- On the one hand, she appears to be wearing a white, strapless… https://t.co/lE1fv4laNI
The full post reads:
#SocialMediaVideoCritique
- The lighting is nice and the camera angle is appropriately high.
- The main issues with this piece are various production choices.
- The wardrobe choice for the actress is confusing.
- On the one hand, she appears to be wearing a white, strapless silk sheath. Her hair in a bun, with dangling earrings below.
- On the other hand, this comes off as a post-shower, white towel wrap. The hair is slightly messy, supporting the post-shower impression.
- This ambiguity distracts the viewer from the piece’s message.
- The lipstick prop in the beginning has no follow-through. It disappears from her hand at the first cut, and no other makeup is introduced. This causes the lipstick-application gesture to appear to be forced.
- The inclusion of the @sydney_sweeney image on the left side of the screen sells a self-own of the main character. Ms. Sweeney’s facial expression is one of satisfaction and pleasure. This gives a continuous impression that neither the actress, nor the points she’s making in the dialogue, are not being taken seriously by Ms. Sweeney, nor by the audience.
Fin.
Yeah, I was wondering, is she wearing a towel?
This is my favorite one yet 🤣🤣🤣
— Jason Langford 🇺🇸 (@JasonKLangford) July 30, 2025
Nice breakdown of the video. My take: Basically, jealous people feel the need to indulge their narcissistic tendencies by making a video of some perceived injustice. Tho not well received, it soothes the damaged ego to make and then post said video.
— Suzan Miles (@corgilove2020) July 30, 2025
I'd also critique the overuse of hand gestures. Too many overuse them and they become so distracting you don't actually follow their message, only their wild and mostly unnecessary gesticulations.
— FactsMatter 🗑️ (@f4c75m4773r) July 30, 2025
Yeah, someone tell Gavin Newsom.
I thought she was wearing a compression top 😂. Nice video critique
— Allyce Krawcheck (@OchsandCoffee) July 30, 2025
Nice critique. Blonde hair and blue eyes are recessive genes and that makes us a minority in most countries. Never felt special, always admired actresses and models with the exotic beauty of dark skin, hair, and eyes. I did not know what trauma my genetics had caused. Sorry.
— Real blonde (@duckylake) July 30, 2025
You missed the obvious.
— LLV808 (@leeleevee808) July 30, 2025
Ms. “I hate my brown skin” has just come in from tanning.
If your self worth crumbles at the sight of Sydney Sweeney in jeans, I’ve got news for you:
— Hank™ (@HANKonX) July 30, 2025
The problem isn’t whiteness.
It’s you.
Someone suggested the woman is just fishing for compliments and people telling her she's pretty, which is probably accurate.
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