By now, you've obviously heard the biggest news in the country: American Eagle Outfitters launched an ad campaign with actor Sydney Sweeney and the tagline, "Sydney Sweeney has great jeans." Just about every news outlet in the country weighed in on the "controversy" over the ad's Nazi dog whistling about good genes and eugenics. And that's not to mention all of the TikTok videos of women screaming and crying over the ad, or pretending that blacks aren't allowed in the stores.
Each take is dumber than the last, so of course, The Atlantic had to weigh in in its newsletter. Jesse Singal was kind enough to post an excerpt, in which the writer says that "casting Sweeney to begin with" supports the theory that the ad was made to be just controversial enough to cause panic in the streets. Why? "Her image has been co-opted by the right, accurately or not, in part because of where she's from (the Mountain West) and some of her hobbies (fixing cars)."
But the real kicker is the revelation that "even her figure has become a cultural stand-in for the idea, pushed by conservative commentators, that Americans should be free to love boobs." The "free to love boobs" is a hyperlink, but unfortunately, it's a screenshot shot, so we don't have the wisdom behind it.
"the idea, pushed by conservative commentators, that Americans should be free to love boobs" pic.twitter.com/4I2HrpYi93
— Jesse Singal (@jessesingal) July 30, 2025
The Atlantic discovers advertising and is utterly befuddled. pic.twitter.com/rwWD5J6j7i
— LESIL5S1 (@S1Lesil5) July 30, 2025
Is there something wrong with men loving boobs?
— TennRich (Rich is a state of being, not a name) (@tenn_rich) July 30, 2025
Recommended
And this is somehow problematic?
— jp (@JohnPlatner) July 30, 2025
I thought this was America
— Alex Joffe (@DrAlexJoffe) July 30, 2025
Nowhere in the Constitution is the right to love boobs.
Wait, someone found the link:
So I checked...and the "conservative commentator" who "pushed" that "Americans should be free to love boobs" is Bridget Phetasy. This is the article it's referencing. And it's not exactly some right wing argument she's making. https://t.co/m79QMNvwEY pic.twitter.com/eLLeMcgGru
— Aaron Astor (@AstorAaron) July 30, 2025
OK, it's a piece from The Spectator last year called "Sydney Sweeney and the return of real body positivity." This editor came across a video of a woman showing off her modern "body positivity," which apparently means grossly overweight and proud.
Only fascists hate bewbs.
— Charles X Proxy™ (@Charlemagne0814) July 30, 2025
Geez, guys. Why isn't the left appealing to young men?
— Joel Schamber (@JoelSchamber) July 30, 2025
I’m pretty sure my Democrat friends also love boobs. It’s a bipartisan issue.
— reaction.gif 🇺🇸 (@TheReactionGif) July 30, 2025
I can’t believe how serious the tone of this piece is.
— Rhonda Rhoades (@NewWaveIngenue) July 30, 2025
How serious any of these pieces are. The Washington Post. MSNBC. Salon. And on and on.
Liberal Americans have deluded themselves into thinking a crazy guy in a skirt trying to be a woman in Bud Light ads is the norm, so any actual pretty blonde chick is going to be upsetting to them.
— gosuprime (@gosuprime022) July 30, 2025
The last time we actually saw "boobs" here was during President Joe Biden's Pride Month celebration on the White House lawn, where a man got caught up in "a moment of trans joy" and flashed his implants. That's more The Atlantic's speed.
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