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Premium

Bud Light presents some great Photoshop material

I have to say I'm amazed that the Bud Light boycott goes on. There are plenty of woke companies that deserve to have their stock tank, but Bud Light's marketing team really stepped in it when they sent Dylan Mulvaney a commemorative can to celebrate "her" reaching the milestone of 365 days of "girlhood." Mulvaney is rich from endorsement deals while also being incredibly toxic — just a still photo of him holding a can of Bud Light has made it supremely uncool to be seen doing the same.

A new beverage joint just opened on the corner and I'm going to be enjoying a Shiner Bock after finishing up here.

It's fun to see Bud Light get trashed every time they do anything to course-correct. Weren't they going to bring back the Bud Knight? Maybe indulge in some of the "frat-boy" advertising that was shunned by the female marketing manager?

It doesn't get any more innocuous than this, but they made a mistake in providing Photoshop material.

It really is a remarkable thing to watch. It looks like marketing to all of the 14-year-olds who follow Mulvaney on TikTok wasn't the best idea. Maybe kids too young to drink and transgender people aren't going to make up the losses.

***

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