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New York has a brand: Mayor Eric Adams introduces the city's new 'rat czar'

Last September, New York City Mayor Eric Adams proclaimed that New York has a brand: “When people see it, it means something.” He also noted that “Kansas doesn’t have a brand.” Adams got a lot of responses reaffirming that New York has a brand: When people see it, they think of people being pushed in front of subway trains, and Jews and Asians being assaulted in broad daylight.

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On Wednesday, Adams further cemented New York City’s brand by introducing the first “rat czar” in the city’s history.

“There’s a new sheriff in town.”

The AP reports:

Mayor Eric Adams introduced a former elementary school teacher and anti-rat activist as his new “rat czar” on Wednesday. Officially, Kathleen Corradi, the mayor’s new hire, will be known as the director of rodent mitigation.

Corradi is tasked with battling the potentially millions of rats lurking in myriad urban nooks and crannies, subway tunnels and empty lots.

Hers is a new job, which the city advertised with a help-wanted ad seeking applicants who are “bloodthirsty,” possess “killer instincts” and could commit to the “wholesale slaughter” of rats.

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We’re so old, we remember back in 2015 when Pizza Rat became a viral sensation:

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You can’t get rid of the rats! They’re a part of New York’s brand … you just sort of expect them.

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