The ad campaign was going to end anyway, but most people needed to be reminded how little they would miss those politically themed “Bud Light Party” spots, which reportedly failed to drive sales among the younger set.
Anheuser-Busch kills Amy Schumer & Seth Rogen "Party" campaign as sales declinehttps://t.co/IJ58rHltoM pic.twitter.com/YHYOG5rWhb
— adland ® (@adland) October 28, 2016
How out of touch with reality is the @AnheuserBusch marketing team to think their #Budlight demo is the Schumer supported SJW crowd?
— TheCheshireHog (@TheCheshireHog) October 30, 2016
How could ads featuring Amy Schumer and Seth Rogen not miss? Adweek reported on the ad campaign back in January, when a Bud Lite executive asked, “Who is a better representation of the humor that is incredibly relevant right now than Seth and Amy?” Right now might have referred to that particular hour of that winter day, or it might have been a sly reference to the new slogan, “Raise one to right now.”
The same executive also made it “very, very clear” that Bud Lite had no intention of getting into politics; too bad for the brand, then, that Schumer didn’t follow suit, instead playing the old “leaving the country if my candidate doesn’t win” card.
but they're both so popular ?????
— Go Full Auto (@GoFullAuto) October 30, 2016
https://twitter.com/nickplee/status/792817442737233920
Recommended
Nothing funnier than "actors" going political and hurting their careers. Well done clowns.
— Michael Rice ? (@MikeRice74) October 31, 2016
Good. I was sick of these two before these commercials
— Right Ryano??????❌? (@rightryano) October 30, 2016
ok @AnheuserBusch you have to know that 99% of Americans hate @Sethrogen & @amyschumer – your marketing people must be idiots.
— Robert Anderson (@RAndersonUSA) October 30, 2016
https://twitter.com/MaynardCarion/status/792141507461419008
People love them! At least that’s what the guy told Adweek. Does he even work there anymore?
https://twitter.com/StephenGrosch/status/792807275404546048
https://twitter.com/ozzieferper/status/792845639230947328
https://twitter.com/DaCHIMakura/status/792142678699892736
Two chubby unfunny SJW's who hate America and can't sell domestic beer. I AM SHOCKED
— John Deplorable (@ThropeLycan) October 31, 2016
not sure why the image of portly obnoxious celebrities doesn't connect with hardworking Americans?
— Stiles Bitchley ✫✫ (@WeWhoDieSaluteU) October 31, 2016
"Fat, drunk and stupid is no way to go through life, son" – Dean Wormer @adland
— Swalwell Farted on TV and It Was Hilarious (@lamblock) October 30, 2016
classic case of not understanding their target audience. Much of America hates SJWs and fake social justice issues.
— Non Cucked DeNiro (@NonCuckedDeNiro) October 30, 2016
When you try to jam social justice into your business it will decline.
— D.J. Llewellyn (@DJ_Llewellyn) October 29, 2016
I haven't touched @Budweiser products since they "hired" those two cases of ambulatory hemorrhoids.
— BigHorse (@fuusenroba) October 30, 2016
ordinary folks realizing they can speak with their wallets …amen to that!
— One Woman aka Granny (@Outofnames) October 31, 2016
There never have been or will be any commercials better then the Clydesdale commercials. Never tiring and always beautiful.
— 45=5T DRAFTDODGER (@KimberleAllen) October 31, 2016
Don't worry, the next Bud Light spokesman is Colin Kapernick. @KurtSchlichter
— Mike Mangan (@mangan_mike) October 30, 2016
Join the conversation as a VIP Member