It’s real, and it’s fabulous. Kellogg’s has teamed up with GLAAD to roll out “Together with Pride” cereal, which comes in rainbow-color heart shapes “dusted with edible glitter.” Kellogg’s issued a press release, saying that that limited-edition cereal marks the latest chapter in a years-long partnership with GLAAD.

The press release reads, in part:

“Boxes are for cereal, not people” is the embodiment and celebration of Kellogg Company’s commitment to diversity, equity and inclusion, not just within Kellogg Company, but also at the tables of our cereal fans coast to coast. As Kellogg has grown its multiyear allyship with GLAAD, the company hopes to spread the word on allyship and show its support for the transgender and gender nonconforming communities.

All of the brand logos have come together for this box, and you can see the Frosted Mini Wheat holding the Progress Pride Flag, which includes black and brown stripes to represent marginalized LGBTQ+ communities of color, along with the colors pink, light blue, and white, which are used on the Transgender Pride Flag. That’s woke.

The side of the box also features a space for you to add your pronouns, because you’re “too amazing to put into a box.”

“New Together With Pride cereal is our latest effort aligned with our purpose to create better days and a place at the table for everyone.”

Alex Jones was right!

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