On second thought, this might not be the brave step forward that the United Kingdom’s Advertising Standards Authority is making it out to be.
Sure, the industry watchdog is warning that it will be cracking down on ads that feature stereotypical gender roles — mom cleaning the house, dad making a mess of the house — but are we, like, talking about two genders here?
As Twitchy reported, the Television Academy handed Bill Nye an Emmy nomination for the “Sexual Spectrum” episode of “Bill Nye Saves the World,” featuring the classic, “My Sex Junk.” So is the U.K. only going to police ads for their depiction of “male” and “female” roles? That’s awfully regressive.
— Press Association (@PA) July 18, 2017
Although moves like this one generally grow out of a perceived need to show women doing more outside the home, men look to “benefit” as well — the ASA, it seems, will also be on the lookout for ads showing dad bumbling around the house and being generally clueless.
Jezebel picked up on the story and added the sad note, “This kind of self-awareness is admirable, but will likely never, ever, in a billion years, happen in the United States!”
— Jezebel (@Jezebel) July 18, 2017
Honestly, we wouldn’t really care if it did catch on in the U.S.; mostly, we’re just happy not to have an Advertising Standards Authority forcing it on us.
Like they're porn or something? ?
— CoolCzech (@CoolCzech1) July 19, 2017
At least the good ole USA still has Freedom.
— Kerry W (@Texican1957) July 19, 2017
That's a feature, not a bug.
— Josh King (@joshuamking) July 19, 2017
"We pretend to believe in free speech"
— ? Brian B ?? (@acebb20) July 18, 2017
You're bragging about oppressively banning thoughts you don't like while mocking freedom?
— Orwell (@Avsfan24) July 19, 2017
Lady, that's an indictment on the UK, not something to be boasting about.
— Richard (not Dick) (@Love_My_Puppies) July 19, 2017
Move there, I hear it's great
— Just Hackett (@justhackett) July 19, 2017
I'm old enough to remember when liberals opposed government censorship. https://t.co/jSY8TBHN6k
— Corie Whalen (@CorieWhalen) July 19, 2017
How…. how are companies expected to target demographics without using them? pic.twitter.com/oDxAQlOXhZ
— Johnny De Silveira (@canuck4liberty) July 19, 2017
Proud that we don't have the right NOT to be offended in the good ol' USA! Amazes me what the UK will/will not ban.
— Stuart Stein (@SsteinStuart) July 18, 2017
The rabbit hole goes even deeper, though. British Telecom reports that “the ASA’s move follows last month’s announcement of a Unilever-led alliance of major brands and organisations aiming to end gender stereotyping in advertising.”
And that effort, which goes by the name of the “Unstereotype Initiative” — “a new global Alliance set to banish stereotypical portrayals of gender in advertising and all brand-led content”— is sponsored by UN Women and also includes Facebook, Google, Microsoft, Mattel, Twitter, AT&T, and others. So, it looks like the good ol’ USA is participating after all, albeit voluntarily for now.
If a commercial hurts your feefees it must be banned. Bernie Sanders is the only one who can lead us to the bright future!
— Mr. Bureaucrat (@MrBureaucrat) July 19, 2017
As annoying as it is seeing men portrayed as incompetent around the house and with babies, this is insanity. Get over it.
— Steve Herrmann (@Sdh2442) July 19, 2017
So annoying the good ol' USA still believes in good ol' freedom. Don't like the ad? You can express how you feel with your wallet.
— Adam K. Johnston (@JohnstonAdamK) July 19, 2017
Far from a stereotype. If you want it cleaned up right the first time, or even at all, you know this shit is TRUE. pic.twitter.com/n3J4Yb3Rx2
— Cleo Volunteer (@cleothevol) July 19, 2017
* * *
NARAL is furious that Doritos is 'humanizing fetuses' it its Super Bowl ad https://t.co/7PK7EUxFnp
— Twitchy Team (@TwitchyTeam) February 8, 2016