“North West” is trending on Twitter tonight for exactly the reason we feared: TMZ has broken the news that Kanye West and Kim Kardashian have named their newborn daughter North. Most of us have to wait until we start school to have our names made fun of, but thanks to social media, every possible joke has been made within an hour. Here’s just a sampling.

https://twitter.com/NathanWurtzel/status/347894271384354816

https://twitter.com/JackeeHarry/status/347895847540891648

https://twitter.com/Lubinxo/status/347909165903142912

https://twitter.com/DevilRejected/status/347918781965824000

Some were expecting the baby’s name to start with a “K,” but for all we know it’s spelled Knorth.