In most elections, the choice of the voters often (not always, but often) comes down to voting against someone rather than for someone. It's just a political calculus people make. Is it ideal? No. But it's the reality, especially in a two-party system.
So when this writer stumbled across this thread of short, natural sound, micro-targeted Trump ads, it really was an eye opening change of pace.
It's giving voters something to vote for -- not negative, not bombastic. Just simple ads.
Watch:
NEW: The Trump supportive SuperPAC- Make America Great Again Inc - just started running a bunch of short microtargeted video ads like the ones threaded below.
— Andrew Arenge (@MrArenge) July 22, 2024
They all feature natural sound (no voice over) & are generally focused on a single shot.
They've definitely different! pic.twitter.com/AU4f2Iq4f9
This writer loves everything about these ads.
Here's one of the ones specifically focused on the military.
— Andrew Arenge (@MrArenge) July 22, 2024
There's about a dozen of them in total - all generally focused on economic, military or family related shots.
They are all being microtargeted at specific communities in key swing states. pic.twitter.com/KiOIgvW7vu
Micro-targeted at specific communities in swing states?
Well played.
Here's one revolving around a family vacation.
— Andrew Arenge (@MrArenge) July 22, 2024
Once I get some time to analyze all of them, they'll eventually end up in the Trump microtargeting dashboard - to understand which communities their targeting with which messages: https://t.co/0wI4iPkTVM pic.twitter.com/0pPHqOQAj8
Recommended
The tag lines are great.
Simple, easy to remember, and consistent.
It's a pretty dramatic shift in tone for the SuperPac. Up until this point, all of their ads have been Biden (& recently Harris) attack ads. All of those were focused on immigration or economic issues. pic.twitter.com/njbEMDHJXv
— Andrew Arenge (@MrArenge) July 22, 2024
Attack ads have a place, and are needed. Especially against Kamala's radical Left record.
But this?
What sort of similar ads can Kamala run?
Sounds of a Planned Parenthood clinic?
Here are the communities they are targeting with these adshttps://t.co/5S6PGW7L0X
— Andrew Arenge (@MrArenge) July 27, 2024
The areas that need these ads.
Should be in every swing state, too.
When I initially caught all of this (and made this thread), I was sitting at the airport waiting to catch a flight - so I didn't have a ton of time!
— Andrew Arenge (@MrArenge) July 27, 2024
Here are some more of the ads they're running - since I have a little more time today to grab them. This was is just called Summer pic.twitter.com/rU6K3vRac6
So much better than the Biden administration bragging about saving literally pennies on Independence Day meals.
Here's another one related to the military, encouraging less wars. pic.twitter.com/AsiEDMNHro
— Andrew Arenge (@MrArenge) July 27, 2024
Well done.
This one focuses on home ownership and trying to capture the American Dream. pic.twitter.com/JUN3PXMgqr
— Andrew Arenge (@MrArenge) July 27, 2024
The issues Americans care about.
This was i called "Family Dinner" and is also focused on economic issues.
— Andrew Arenge (@MrArenge) July 27, 2024
A good portion of these ads ended up focusing on an economic related issue in one way or another. pic.twitter.com/kejzlzrR5f
And that's the biggest concern for voters -- the economy.
There should be several on gas prices. That will speak across all economic demographics.
But this is a good move from the Trump campaign.
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