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Anheuser-Busch value takes a hit after Bud Light partnership with Dylan Mulvaney

Well, it looks like Anheuser-Busch’s decision to partner with Dylan Mulvaney to promote their Bud Light brand is not going over like they hoped it would:

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From the New York Post:

Beer colossus Anheuser-Busch saw its value plummet more than $5 billion since the company announced its branding partnership with controversial transgender social media influencer Dylan Mulvaney.

Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132.38 billion to $127.13 billion on Wednesday.

Anheuser-Busch stock fizzled more than 1.5% on Wednesday.

We’re not economists but it sure does seem like a lot to us.

Bud Light is a big brand, and anyone who has spent even five minutes on social media knows its users have a roughly forty-eight hour attention span on any given controversial issue, but this one looks like it might have legs out in the real world:

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Yes. Yes it will.

The bottom line is that no matter how people personally feel about this partnership, this was probably not Bud Light’s best move.

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