Y'all ready for this? We may have just found the most NY Times-iest headline EVER

Prometheus, you magnificent bastard. https://t.co/OG6gyDsE8v

— David Freddoso (@freddoso) August 5, 2016

Who says the New York Times is only good for fishwrap? Because this take is so hot, it’s on fi-yah!

A downside to the discovery of fire: It may have paved the way for smoking https://t.co/omcy6gWGdd

— The New York Times (@nytimes) August 5, 2016

CAN YOU BELIEVE IT???

Lol
Wow… https://t.co/bxEcGVhEzX

— Comfortably Smug (@ComfortablySmug) August 5, 2016

https://twitter.com/JGreenDC/status/761639355966377984

https://twitter.com/exophrenologist/status/761643195520385024

wow really makes u think https://t.co/02hZZNdBcx

— Shoshana Weissmann, Sloth Committee Chair ? (@senatorshoshana) August 5, 2016

https://twitter.com/DntTriggerMeBro/status/761636207612878849

An Onion headline, or a NYT headline. YOU decide: https://t.co/VOYmtaxJm9

— Carlton Hinds (@methuselaschild) August 5, 2016

yall sure @TheOnion didn't write this?

— Howland+Ashara = Dany (@BonBaughn) August 5, 2016

Is this seriously a news article?

— Scott Groves (@ScottGrovesCO) August 5, 2016

.@nytimes
this is news? my god pic.twitter.com/0LnogjPq2U

— ethan macdonald (@ghanbak) August 5, 2016

you actually paid someone to write this?

— Xander's #1 Fan (@DnioyoTwit) August 5, 2016

Congratulations, this is the dumbest thing I've read all year

— World Champion Leaf-Raker (@mloehrer) August 5, 2016

Every time you think The New York Times has come up with the worst headline ever, they outdo themselves pic.twitter.com/CZGP2tnCGS

— Ben Shapiro (@benshapiro) August 5, 2016

https://twitter.com/SonnyBunch/status/761646760922124288

https://twitter.com/lachlan/status/761641637743325184

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https://twitter.com/bizzaro_sirota/status/761640979497488384

Everyone in the book club took a vote and you're out. They made me tell you.

— pourmecoffee (@pourmecoffee) August 5, 2016

I mean, really with this? https://t.co/oSZMhrLv5Y

— Ashe Schow (@AsheSchow) August 5, 2016

https://twitter.com/JeremyKunchandy/status/761643308816805888

https://twitter.com/FBillMcMorris/status/761640271671074816

Deeply stupid? Perhaps. But … no, there are no buts. It’s just deeply, deeply stupid.

Also, burning to death sucks too. MT @nytimes A downside to the discovery of fire: It may have paved the way for smoking

— ?It's?Almost ⛄️Christmas? (@jtLOL) August 5, 2016

https://twitter.com/CuffyMeh/status/761642848924078080

Goddam cavemen, fucking everything up. https://t.co/9FfCrTwppR

— Emily Zanotti’s Great & Unmatched Wisdom (@emzanotti) August 5, 2016

https://twitter.com/Olivianuzzi/status/761640800644165632

https://twitter.com/Globalizer360/status/761641893247672320

https://twitter.com/SethAMandel/status/761640071774740480

Yes, please.

And then caption it with this:

https://twitter.com/seanmdav/status/761642193643855872

Perfect.

***

Update:

The UPSIDE to NYT’s stupid ‘smoking’ scoop? Mockery — and lots of it!