Get your disclaimers ready. From iol.co.za:
The upswing in social media sites is resulting in an unexpected spin-off in the form of an alarming increase in the number of online defamation lawsuits, analysts say.
At the root of the problem, they explain, is companies posting content that is unlicensed.
Robert Sussman, joint chief executive officer of business technology partners Intergr8, said that with the world becoming more open and connected, people inside organisations often contribute to social blogs during working hours.
“This may be considered as comments (which have been) vetted by the company where they are employed.”
For this reason, Sussman advised, businesses should draft a social media policy, to come into effect immediately.
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