There are ads, and there are ads.

And then there’s this (warning: explosive content — literally):

“Set Yourself Free” was produced by a pair of Aussie filmmakers for the “Learn for Life Foundation of Western Australia,” which, according to its website, is “a non-profit organisation promoting the importance of education for people of all ages.” Now, it’s worth noting that there’s not much to the website at all; it’s entirely image-based. There’s nowhere to click for more information. Which means it’s entirely possible that “Set Yourself Free” is just a genius PR stunt. In any event, it’s definitely captured people’s attention:

The message seems to have convinced at least one guy to change his ways: