Well, when circulation is down and you’re a slowly-rotting corpse of print journalism, this is one way to get your name back out there …

Some out there were pleased with the cover …

https://twitter.com/#!/MommyNews/status/200598316659113984

https://twitter.com/#!/LactivistNLoubs/status/200598252352053249

https://twitter.com/#!/JenLynnPhillips/status/200602651526836225

https://twitter.com/#!/Beamer05/status/200597495682838528

https://twitter.com/#!/LeeKratzer/status/200596728460738560

https://twitter.com/#!/MikePuglielli/status/200595574150533121

https://twitter.com/#!/MaryPols/status/200603774069387265

… But by and large, the reactions were negative. Even many “lactivist” pro-attachment-parenting moms were disappointed by Time’s choice:

https://twitter.com/#!/suzannembest/status/200610704926052352

https://twitter.com/#!/blackgirlinmain/status/200601262037794818

https://twitter.com/#!/FeministBreeder/status/200604856615055360

Most of the Twitterverse expressed feelings ranging from mockery to disgust to just plain WTF:

https://twitter.com/#!/freeponies/status/200598323168677891

https://twitter.com/#!/MikeNVirginia/status/200598130260058112

https://twitter.com/#!/thatkristen/status/200600824685150209

https://twitter.com/#!/amandarykoff/status/200598045639983104

https://twitter.com/#!/mr_raccoon/status/200597970356416513

https://twitter.com/#!/Lackadazy/status/200597605682642945

https://twitter.com/#!/missamandapants/status/200597684946599937

https://twitter.com/#!/Sharrard13/status/200596663100899328

https://twitter.com/#!/MySecondEmpire/status/200594784530870272

https://twitter.com/#!/pattysull/status/200610764153819136

And then there was this guy:

https://twitter.com/#!/Carlsonsports/status/200598454924361728

We kinda hope he’s right, actually. The idea that it’s actually a three-year-old kid being breastfed makes us, well, uncomfortable. Happy Mother’s Day …