'Pretty awful': Haaretz writer's joke about NYC explosion doesn't go over well

New York City was rocked this afternoon by a building explosion in the East Village. Multiple injuries are reported.

And Haaretz correspondent and wine columnist Noga Tarnopolsky evidently thought it was pretty good fodder for a joke:

https://twitter.com/NTarnopolsky/status/581185727553150976

Yikes. She deleted the tweet, but not before we grabbed a screenshot:

Or before others noticed what she’d said:

@NTarnopolsky pretty awful thing to say there even for twitternets

— j (@davesmith3) March 26, 2015

@NTarnopolsky @alizarosin @Perel_Aydel people in a burning building isn't a shot to take.

— j (@davesmith3) March 26, 2015

@NTarnopolsky @haaretzcom pretty shocking/awful thing to say in the midst of this horrible event

— Aliza Rosin Shaffer (@alizarosin) March 26, 2015

Tarnopolsky ultimately apologized:

@alizarosin @Perel_Aydel @davesmith3 I'm sorry. There was no evil intent

— Noga Tarnopolsky (@NTarnopolsky) March 26, 2015

Word to the wise: Think before you tweet.

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Related:

Explosion and ‘building collapse’ in Manhattan; ‘Multiple injuries’ reported [photos; Vine]