Once, twice, three times a screwup? This Vox-er is having a really bad day [screenshots]; Updated

Possibly among the most evergreen of evergreen tweets. Because, Vox.

.@voxdotcom has really become an embarrassment – what’s the last notable article they ran that wasn’t a complete disaster?

— Ashe Schow (@AsheSchow) September 24, 2014

Or is @voxdotcom now just a trolling website designed to make the media laugh?

— Ashe Schow (@AsheSchow) September 24, 2014

Here’s what happened: Vox’s Kelsey McKinney decided to post an article in which she whined about rapper Iggy Azalea referring to herself as the “queen of rap.” Azalea, you see is white. So in calling herself the “queen of rap,” she’s totally disregarding decades of black history and stuff:

Just one teeeeeensy little problem: It wasn’t Iggy Azalea who sent out that tweet. McKinney might’ve known that if she’d bothered to look at the Twitter handle or, better yet, clicked on it. But evidently she didn’t.

And so, Vox did the honorable thing:

@RBPundit They deleted it.

— Peter Cook (@_Peter_Cook) September 24, 2014

https://twitter.com/CuffyMeh/status/514837802979033088

Hey, where’d it go?

https://twitter.com/SonnyBunch/status/514837577581756416

https://twitter.com/BecketAdams/status/514838233365348352

Oh, poorly-researched post … we hardly knew ye!

"Why did this happen to me?"

Because I clicked on a newsish site that does no research. pic.twitter.com/69jS2zXkN7

— Sarah (@sarah_wxtx) September 24, 2014

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Lesson learned.

But it’s not over yet. Like magic, the article reappeared. With some modified text:

And a correction:

Oh this fixes everything @voxdotcom: pic.twitter.com/vpo9vlMXMB

— Ashe Schow (@AsheSchow) September 24, 2014

Yeah, except no it doesn’t. Because here’s the thing: Technically, the account McKinney mistook for Azalea’s isn’t a parody account. It’s a fan account.

So now it looks like a @voxdotcom employee wrote an entire article to attack one random twitter user’s opinion.

— Ashe Schow (@AsheSchow) September 24, 2014

.@mamaswati It’s not a parody account. It’s a fan account. @voxdotcom

— Mary #FlyTheW (@mchastain81) September 24, 2014

Hey, @mckinneykelsey, that account isn't a parody account. It's just a normal tweeter who really likes Iggy Azalea. http://t.co/nC4ZQDoap9

— RBe (@RBPundit) September 24, 2014

We almost feel sorry for her. But not really.

EDIT #2 UPCOMING: http://t.co/nC4ZQDoap9 @mckinneykelsey calls a regular tweeter a "parody account." LOLOLOL

— RBe (@RBPundit) September 24, 2014

@mchastain81 HA! so it's STILL wrong?? #lovesit @voxdotcom

— Sarah (@mamaswati) September 24, 2014

Schadenfreudelicious!

https://twitter.com/SonnyBunch/status/514837834877128704

But not quite good enough.

In the spirit of transparency and admitting mistakes, @mckinneykelsey has simply deleted all tweets linking to her Iggy Azalea article.

— RBe (@RBPundit) September 24, 2014

Turns out, McKinney couldn’t even delete properly:

https://twitter.com/hboulware/status/514844490537123840

Bet now you really wish you could burn it all, huh, Kelsey?

Someone break out the "X number of Days without a @VoxDotCom screw up" pic.

— RBe (@RBPundit) September 24, 2014

Pretty obvious by now that @VoxDotCom has ZERO layers of fact-checkers / editors over there.

— RBe (@RBPundit) September 24, 2014

https://twitter.com/BecketAdams/status/514838975287414785

***

Update:

OK, we’ve got another correction and text change:

Think you’ve got it covered now, Kelsey?

https://twitter.com/mckinneykelsey/status/514858818418008064

***

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