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Twitter CEO Jack Dorsey's mission 'to kill his own creation' might finally succeed thanks to his latest 'horrible idea'

Nothing is certain except death and taxes. Oh, and that Jack Dorsey will find a way to make Twitter suck harder.

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The bottom line: Dorsey said he’s not worried that those changes could mean people will spend less time on Twitter. “If more relevance means less time on the service, that’s perfectly fine,” he said, adding that if people are having conversations, Twitter “can still serve an ad against that.”

It’s good that he’s not worried about people wanting to use his product less, because that’s likely what’s going to happen if the changes he’s proposing are implemented.

If Jack Dorsey wanted us to believe that he’s trying to destroy his baby, he couldn’t be doing a better job.

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These aren’t the moves of someone with good business sense. Or good sense, period.

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Is that really so much to ask?

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