Americans have been marveling at the long lines that have snaked out the doors of retail stores since the beginning of this week. The early-bird prowess of Black Friday shoppers was also noteworthy. Many Twitter users had similar observations about those selective powers. Namely, why aren’t Black Friday early risers able to roll out of bed so eagerly on Sundays?

https://twitter.com/IamNicoleDash/status/406266075077033984

https://twitter.com/Gifted_Steph/status/406321136474275840

It’s all about the marketing, isn’t it?