So, Piers Morgan took a little Sunday swipe at Rupert Murdoch as the London Olympic games continued.

Murdoch invited Morgan to lead by example:

Morgan responded by bragging about his exercise…and his exercise attire. Many Twitter users who read his answer wish they had a gallon of mind bleach to erase the imagery.

Eww-y:

Morgan blithely proceeded with his physical fitness lecture:

Can’t argue with this point:

Looks like someone’s auditioning to be Britain’s “Let’s Move” czar.