A good rule of thumb: When the whole country is on edge fearing an explosion of racial violence, joking about it on social media probably isn’t going to be good for business.

Right now someone is explaining that “it seemed like a good idea at the time.”

Screen Shot 2014-11-24 at 5.59.22 PM

https://twitter.com/The_DublinerSTL/status/537012950264184832

Well they didn’t delete their account, but they did delete the tweet.

Update 7:19 pm November 24

Perspective.