Here’s one of those stories where a company announces something silly and hopes the media picks it up. CBS News decided to dedicate a story to the upcoming redesign of the M&M candy mascots for a “more dynamic, progressive world.”
M&M characters redesigned for a "more dynamic, progressive world," Mars announces https://t.co/jEIgTkgaCS
— CBS News (@CBSNews) January 20, 2022
For one thing, the green and brown M&Ms, who both identify as female, will have a closer relationship, showcasing a “force supporting women.” Also, “the brown M&M’s heels will be lowered to a professional heel height.”
The sexy green M&M seems to be in for the biggest changes. She will be “better represented to reflect confidence and empowerment, as a strong female, and known for much more than her boots,” which will be exchanged for “cool, laid-back sneakers to reflect her effortless confidence.”
— octopus/caveman (@OctopusCaveman) January 20, 2022
We know, right?
Glad to see they're helping with the important things
— Zionist Redneck (@gone_galt) January 20, 2022
I'm literally shocked this isn't an article from the Onion.
— The Wizard of Odds (@NobdyBeatTheWiz) January 20, 2022
I've got no problem with any changes at all to M&Ms marketing, but wow this reads like a @ClickHole article
— Taylor Rollins (@TRollins1138) January 20, 2022
— Amy Kate (@amykate19) January 20, 2022
Even the chocolate has gone woke
— Major Charles Sugar (@JoeStephenson96) January 20, 2022
I'm sure all the blue and green people of the world will be thrilled that Mars is acknowledging them and their differences. 🤪
— Bruce Bernhard (@BruceBernhard) January 20, 2022
Whew thank goodness, I've been waking up in a cold sweat for months worrying that the marketing for my candy wasn't representative of society as a whole.
— Mr. BocMonster (@bocmonster) January 20, 2022
Why is this even a thing
— Terrell_Mercer (@TMer25) January 20, 2022
the world is more dynamic & progressive than when the characters were designed?
— bryce swan (@drdivinity) January 20, 2022
This is the change we needed
— Tyler Turner (@Xmasher96) January 20, 2022
It's candy. I put like twenty of them in my mouth at a time. The only sense of belonging I care about is how many of them belong in my belly.
— The Lone Apple🍎 (@The_Lone_Apple) January 20, 2022
Will new packaging state their pronouns? Or will that be stamped on each individually?
— Mark Anthony Hoffman (@MarkAHoffman2) January 20, 2022
I remember a time when Red and Yellow were members of the Westboro Baptist church and would hold up the most awful signs in their commercials. I’m glad to see them become accepting of others.
— adamdrawsrobots (@adamdrawsrobots) January 20, 2022
They're kidding, right?
— Joanne Dunne (@jedunne) January 20, 2022
Thank you M&Ms for redesigning the talking M&Ms to reflect the progress we've made as a society. My five year old daughter cries every time she watches the commercial where they meet Santa, because the talking M&Ms don't look like her, and neither does Santa
— Fred Fantastico (@FredFantastico) January 20, 2022
I’m actually in therapy right now to change my image of women due to how the M&Ms commercials caused me to objectify them as a child.
Thank you Mars! Ignore the haters – you’re on the right side of history… err the left side
— Weimar Silver Baron (@BankerWeimar) January 20, 2022
Yes, it’s a publicity stunt, but it’s hilarious that the makers want people to focus” more on their personalities, rather than their gender.”