Poor DiGiorno. Always the bridesmaid.

But that didn’t stop the pizza company from capitalizing on Thursday night’s performance of “The Sound of Music Live!” As related hashtags dominated Twitter, DiGiorno live-tweeted the show to mixed reviews.

Tasty? Half-baked? Whatever the verdict on the company’s social media strategy, DiGiorno definitely got people talking.

Here are the tweets:

Sniff.