The police department in Gainesville, Florida, launched a colorful social media campaign about alcohol-related sexual assault, warning guys, “Don’t be a D-Bag.”

The Gainesville P.D.’s provocative tweets got Twitter buzzing about the videos that ask men and women to “step in and make a difference” if they spot a guy trying to take advantage of a drunk woman at a party.

But critics charge that the “Step In” campaign stepped in it with this tweet.

https://twitter.com/GainesvillePD/status/378707208189399041

Some took that tweet to mean the department was endorsing prison rape, rather than warning would-be rapists that jail ain’t fun.

The Gainesville Police Department defended the tweet and engaged critics on social media in a way that few law enforcement agencies do.

https://twitter.com/GainesvillePD/status/378717786736181248

https://twitter.com/GainesvillePD/status/378718138357272576

Surprise! The “pretty please with a cherry on top” message just isn’t all that effective with predators.

https://twitter.com/GainesvillePD/status/378720864965255168

The department has also earned kudos for the campaign.

https://twitter.com/realgreggles/status/378737985711136768

Despite criticism, the G.P.D. plans to keep on keepin’ on.

Update:

Praise for the department’s campaign continues to come in:

https://twitter.com/racer88socal/status/378887078026547200

https://twitter.com/nextinstinct/status/378895753953161216