Now that new “Daily Show” host Trevor Noah’s borderline anti-Semitic and unfunny past has come to light, what does Comedy Central do about it? Here’s Florida based GOP “media guy” Rick Wilson with a multi-tweet prediction of just what comes next:
By now, @Trevornoah and @ComedyCentral's PR folks are in the beginning of their crisis management exercise. 1/
— Rick Wilson (@TheRickWilson) March 31, 2015
2/ Here's the play…Path 1 (15% chance) is they shitcan him before the sun comes up. That's the SMART, brand protecting play.
— Rick Wilson (@TheRickWilson) March 31, 2015
3/ But like all NY media companies, they're NOT smart. They make contrary, dumb, gut-driven, audience-alienating mistakes constantly.
— Rick Wilson (@TheRickWilson) March 31, 2015
4/ If a guy at Burger King made as many enormously costly fuckups as the average news/entertainment exec, they'd be fired in a hot second.
— Rick Wilson (@TheRickWilson) March 31, 2015
5/ Path 2: Protect the investment. How do you do that? Simple. Find someone to redirect the hate towards. Conservatives, duh.
— Rick Wilson (@TheRickWilson) March 31, 2015
Conservatives are the likely target.
6/ So if they dig in, expect the theme to be "Those red state rubes can't STAND a liberal black guy taking over from the liberal jewish guy"
— Rick Wilson (@TheRickWilson) March 31, 2015
7/ "Trevor feels really, really, really bad if you sister-humping red state crackers were offended. We didn't even know you could read!"
— Rick Wilson (@TheRickWilson) March 31, 2015
8/ And then, slowly at first, but then ALL AT ONCE the totes independent iconoclasts in the media will all Believe the Exact Same Thing.
— Rick Wilson (@TheRickWilson) March 31, 2015
9/ This is a Faux Scandal ™ and Trevor Noah isn't a douchey, borderline antisemite. He's an ARTIST. He's EDGY.
— Rick Wilson (@TheRickWilson) March 31, 2015
10/ Since we're busily defining down the boundaries of acceptable anti-Semitism (THANKS OBAMA), the thinkpieces will blame conservatives.
— Rick Wilson (@TheRickWilson) March 31, 2015
11/ I mean, Trevor is from South Africa, and Reagan TOTES loves him some apartheid, amirite? It's obvs the Gipper's fault, at least in part.
— Rick Wilson (@TheRickWilson) March 31, 2015
Rick’s right — the left loves to get Ronald Reagan involved, as in “Would Ronald Reagan have survived a tea party challenge?”
12/ And OBVIOUSLY, no criticism of Trevor "Here's my hook nose bankers joke!" Noah can be anything but racially motivated.
— Rick Wilson (@TheRickWilson) March 31, 2015
13/ Then the oppo drop starts of any conservative comedian, actor, etc blah blah blah who ever said anything offensive, ever.
— Rick Wilson (@TheRickWilson) March 31, 2015
14/ "Well what Noah said was controversial, but did you HEAR what X said about Obama???"
— Rick Wilson (@TheRickWilson) March 31, 2015
15/ That's the "ZOMG!!! Jeb had a private email!1!!!1" phase, for you playing our home game.
— Rick Wilson (@TheRickWilson) March 31, 2015
16/ But remember…for @comedycentral it's not about money. It's about their belief that you dirty rubes must be Taught Lessons.
— Rick Wilson (@TheRickWilson) March 31, 2015
17/ TDS is only ostensibly comedic. It's a lecture of How Dumb The Little People Are, and Now We Will Correct You With Wit.
— Rick Wilson (@TheRickWilson) March 31, 2015
He skipped 18…
19/ Then Vox and Salon and the rest of the circular intellectual masturbation machine will take over, and Noah's sins will become virtues.
— Rick Wilson (@TheRickWilson) March 31, 2015
Like this:
How Trevor Noah will transform the Daily Show, explained in 7 of his funniest clips http://t.co/ZEGGlblspP pic.twitter.com/3DLPhBCsXB
— Vox (@voxdotcom) March 30, 2015
The right-wing backlash to Trevor Noah is about to get very, very ugly http://t.co/JPaNJWRZAT pic.twitter.com/dUlRwBKMrz
— Salon (@Salon) March 30, 2015
Rick continues:
20/ Now, there are a few on the left who are offended by his slurs…but guess what? No matter what he says, they hate you infinitely more.
— Rick Wilson (@TheRickWilson) March 31, 2015
21/ Their sacred control of the culture demands if you or your values can be demeaned, lectured, mocked, or insulted, it must be so.
— Rick Wilson (@TheRickWilson) March 31, 2015
22/ The whole stupid mess will finally come to resolution when opportunistic leech-god slithers in…
— Rick Wilson (@TheRickWilson) March 31, 2015
24/ Odds:
Fired 15%
Fauxpology and kept on: 85%— Rick Wilson (@TheRickWilson) March 31, 2015
We agree.
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Related:
New ‘Daily Show’ host’s ‘international perspective’ on comedy anti-Semitic or just anti-funny?
Media orgasms everywhere over ‘hot’ new Daily Show host Trevor Noah
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