Eskimo Pie, the delicious chocolate-covered ice cream treat, is the next brand to fall in the great 2020 a-woke-ning sweeping America:

From the WSJ:

“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” Elizabell Marquez, head of marketing for Dreyer’s Grand Ice Cream, said in a statement.

It was first introduced in 1921:

And now the hunt is on for a new name:

People jokingly predicted this would happen earlier in the week:

So, which brand is next?