Eskimo Pie, the delicious chocolate-covered ice cream treat, is the next brand to fall in the great 2020 a-woke-ning sweeping America:
The owner of Eskimo Pie treats said it would change the name of the nearly century-old ice cream brand because the term is derogatory, following similar moves this week by the makers of Aunt Jemima and Uncle Ben’s https://t.co/6tW0EsfXfH
— The Wall Street Journal (@WSJ) June 19, 2020
From the WSJ:
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” Elizabell Marquez, head of marketing for Dreyer’s Grand Ice Cream, said in a statement.
It was first introduced in 1921:
Today in 1921: Christian Nelson and Russell Stover agree to market Eskimo Pies. Eskimo Pie Corporation Records, 1921-1996, Archives Center. pic.twitter.com/vFL8yLeHay
— National Museum of American History (@amhistorymuseum) July 13, 2017
And now the hunt is on for a new name:
The owner of the "Eskimo Pie" brand has called the term "derogatory" and now vows to change its name and marketing. "We are committed to being a part of the solution on racial equality," a brand rep says https://t.co/7fDrM4Zm4e pic.twitter.com/fPVNuCcdIx
— Rolling Stone (@RollingStone) June 19, 2020
People jokingly predicted this would happen earlier in the week:
Called it. https://t.co/oFRh3vx4Z6
— ForAmerica ?? (@ForAmerica) June 20, 2020
So, which brand is next?
R.I.P. Aunt Jemima, 1889-2020 https://t.co/Mut2Umvmni
— Twitchy Team (@TwitchyTeam) June 17, 2020
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