Remember the story we told you about a few days back where folks on Twitter got mad a Piers Morgan over his criticism of James Bond actor Daniel Craig carrying his newborn around in one of those baby slings? ICYMI, here’s the tweet that set everyone off:

Well, in Britain the story never really died down with the latest being a giant pie fight on the set of the Morgan-hosted “Good Morning Britain.”

In the clip below, the bald guy on the left — Harry Hill — smashes the pie they’re making in Morgan’s face to get revenge on his critique of Craig. It all smells of a setup, but it is amusing that Morgan — who challenged Craig’s manliness for how he carried his baby — immediately attacked his female co-host, Susanna Reid, and not Hill who’s was the one that started it all. So much for Morgan’s manliness.

Anyway, have a watch:

And some tweeters are calling out Morgan for the stunt:

Piers says he attacked Reid to avoid any charges of sexism:

Everyone seems in good spirits about it, however: