Sunday’s Golden Globes awards show in Hollywood was a real snoozefest, but not according to this headline from Variety. Ratings for the annual gathering of the rich and pampered “climbed” thanks to host Ricky Gervais:

Except when you click through to the article, you get the truth. Ratings declined 4% over last year’s broadcast:

Golden Globes Draw 18.5 Million Viewers, Down 4% From Last Year

UPDATE: Sunday’s telecast of the Golden Globes on NBC has joined other major awards shows over the past year to post ratings declines, with this year’s telecast — which went up against the closing minutes of NFL playoff coverage on Fox in much of the country — down about 4% in viewership from last year.

According to Nielsen estimates that accurately encompass West Coast viewing, the “73rd Annual Golden Globe Awards” on NBC averaged a 5.5 rating in adults 18-49 and 18.5 million viewers overall. This leaves it down vs. last year by 5% in the demo (from 5.8) and 4% in total viewers (from 19.31 million).

It’s possible the mangled syntax in the tweet was referring to the last time Gervias hosted the show in 2012:

This year’s Golden Globes telecast, hosted by Ricky Gervais, did grow 10% vs. his prior turn hosting in 2012 (5.5 vs. 5.0 in 18-49 and 18.51 million vs. 16.85 million). Tina Fey and Amy Poehler hosted from 2013 through 2015.

But this still hides what’s going on. Here are the year-by-year numbers:

Variety did tweet out the same article with an accurate headline a few hours later:

Gervais is also defending himself from critics who thought his Caitlyn Jenner jokes were transphobic:

He’s correct. We don’t care about him.



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