Coca-Cola has a plan to fight intolerance in the Middle East and it involves sugar water, new cans and a YouTube video preaching “no labels” to Muslims during the holy month of Ramadan.
This should go over well…
•@CocaCola can without a label asks Muslims to fight prejudice on #Ramadan: http://t.co/33zoA2TIym http://t.co/y8zi8TY789
(via @mashable)
— Syed Ali (@West_Syed) July 7, 2015
Coca-Cola hopes this can will convince Muslims to fight prejudice for Ramadan. http://t.co/2bLEvxQOHe pic.twitter.com/deOI22HCOz
— Mashable (@mashable) July 7, 2015
“No label” – @CocaCola has removed its branding in the Middle East for Ramadan: http://t.co/yhagyRNU9v pic.twitter.com/dBivtFkKkf
— Design Week (@Design_Week) July 7, 2015
It’s time for Muslims to “see with their hearts,” Coca-Cola demands!
“Through this campaign, Coca-Cola encourages the world to see without labels, but instead to open their hearts and see with their hearts,” Coca-Cola said in a statement. “Coca-Cola is removing its own iconic labels in an effort to promote a world without labels and prejudices.”
What nonsense. Coca-Cola’s can is still recognizable as a Coke. Taking the name off the can does little, except give some suit at Coca-Cola a feel-good moment to think her or she did something.
And there’s a good amount of backlash against Coke for this move as well, with many accusing the company of intolerance for the labeling of Muslims as intolerant:
https://twitter.com/deannaothman/status/618200042692825088
Great. Now Coke's dim campaign "Asks Muslims to fight prejudice on Ramadan."
Because Muslims are prejudiced, right?http://t.co/feyAltue79
— Alexander (@AlexanderMcNabb) July 7, 2015
Recommended
BS"@ahiza_garcia: Coca-Cola removes its name from cans for Ramadan. http://t.co/r4jYkdAhLG pic.twitter.com/3lp4qmilg9"
— Corn Pop (@JasleeneJ) July 8, 2015
https://twitter.com/kristin_scribe/status/618247025126178816
@mashable the world's asking for food labeling to fight Monsanto, Coke offers "no label gesture to Muslims! Could've fooled me! Nice try!!!
— Al-Mohannad Zahran, المهند زهران (@mohannadzahran) July 8, 2015
@mashable @Besleybean seriously?! how deeply patronising of them.
— Claire (@clairebear969) July 7, 2015
.@mashable Why is this less condescending than @Starbucks wanting to talk about race?
— Quid Pan Quotidien (@adamlauria) July 7, 2015
Everything is intolerant!
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