Shoe company New Balance is pushing back today after photoshopped images of looters in New Balance sneakers began making the rounds on Twitter, with many assuming the images were part of an authentic marketing campaign claiming that New Balance was the official sneaker of the riot.

Check it out:

https://twitter.com/HugeHefner_/status/593436224590839808

As you can see, New Balance is not happy at all with the images:

New Balance has some work ahead of them, however, as “New Balance” is currently the No. 7 trend nationally.

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