Thai Airways jet skids off runway; Airline officials quickly scramble to ... cover the logo [pics]

In an emergency, sometimes “image protection” instincts kick in strong:

Damage control: #Thai Airways blacks out logos on plane after accident – Washington Times: http://t.co/hbBxZASmKJ @washtimes #tcot #Tlot

— Jessica Chasmar (@JessicaChasmar) September 9, 2013

The Thai Airways Airbus A330-300 skidded off the runway at Bangkok’s main airport, and company officials kicked into high gear to shelter the brand:

Thai Airways blacks out logo of crashed aircraft to avoid bad publicity http://t.co/ShF5NxB3su (AP) pic.twitter.com/tffyRDIuti

— The Times (@thetimes) September 9, 2013

@iankoski It looks like one of the NSA's redactions!

— Ethan Klapper (@ethanklapper) September 9, 2013

Ironically, the company’s move probably only ensured that more people heard what happened.

Thai Airways blacks out logo after crash, ensuring that more people will actually learn about it. http://t.co/Y4mwAXWp7X via @olivia_solon

— Alan (@GammaCounter) September 9, 2013

Workers cover up Thai Airways logo on plane that skid off the runway at Suvarnabhumi Airport https://t.co/9b4TwjvS8T pic.twitter.com/np32f5YeEx

— Anthony DeRosa ? (@Anthony) September 9, 2013

The number of minor injuries was revised down to thirteen, and surprisingly none of them were due to paint fume inhalation.

(h/t @einfal)