Earlier this year, Ben & Jerry’s announced that they would no longer be selling their ice cream in “the occupied Palestinian territory.”

During a recent interview with Ben & Jerry’s co-founders, Ben Cohen was asked about the company’s boycott. However, hang around long enough for the follow-up question when it got a bit awkward:

That certainly got awkward fast:

There’s got to be a more honest answer than “I don’t know.” What could it be?

Excellent idea.