Actor and comedian Albert Brooks may have stumbled upon a dual-purpose idea that could help the Washington Post—and perhaps the print newspaper industry in general—turn a profit!

As Twitchy reported earlier, founder Jeff Bezos has purchased the Washington Post for $250 million and one of Carl Bernstein’s old ashtrays to be named later.

In spite of Brooks’ advice, the first thing Bezos might want to do with the paper is remind people there still is a paper: