Judging from the Twitter reaction, it was worth mentioning.
In March it was announced that Twinkies would probably return to the market after a private equity firm purchased bankrupt Hostess Brands, but there was no exact date. It’s now official: The spongy yellow cake filled with creamy white … stuff … will be back on shelves in the middle of July. Twitter lit up with happiness from almost everybody except Mayor Bloomberg:
"The Sweetest Comeback In The History Of Ever." #Twinkies!!!!!!!!!!!!! #Hostess
— Alyssa Boettcher (@KeeperNovaIce) June 24, 2013
https://twitter.com/Mamurfts/status/348976726963023873
TWINKIES WILL BE BACK ON THE SHELVES JULY 15th. I REPEAT TWINKIES WILL BE BACK PEOPLE!!!!!!
— Northern Mess (@NorthernMess) June 23, 2013
https://twitter.com/TRexAlly/status/348953990261788672
https://twitter.com/SocialustGal13/status/348937513626370049
"@ShtFatGirlsSay: TWINKIES ARE COMING BACK ON JULY 15TH. #Merica" please tell me this is true
— Emily Dunkler, MLIS (@MLY_DNKLR) June 24, 2013
https://twitter.com/thejoshbjones/status/348953712863084545
https://twitter.com/jeepman1962/status/348953447011319808
Twinkies are coming back. My life is complete
— Cayley (@CayleyCorridori) June 23, 2013
That means deep fried twinkies at the fair!!!!
— Froy Jr. (@Froymannn_) June 23, 2013
Somewhere in Zombieland, Tallahassee is rejoicing. Twinkies are back.
— Aaron Jorenby (@ajorenby) June 23, 2013
You don’t even have to like Twinkies to be excited about their return. That’s the beauty of Twinkies:
"Twinkies are coming back" *me and laci scream like idiots* Laci: I don't even like Twinkies. Me: me either #Lmao #Dumb
— Kyn ️ (@_kdcollins) June 24, 2013
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Sometimes investments don’t pan out, but hindsight is always 20/20:
https://twitter.com/rodimusprime/status/348931581827756032
Some people bought Twinkies on eBay for $400.00 each. Twinkies back on shelves at $3.99 on 7/15. How dumb do they feel now? LOL! #tcot #fb
— @FoxieNews ?? (@FoxieNews) June 23, 2013
The good news is that “investment” is still edible.
Every party needs a pooper:
Bunch of folks posting that twinkies r back. Guess what?! I never missed them.
— Arlene Licklider (@nufnd) June 24, 2013
There’s a lesson to be learned in all this:
https://twitter.com/jddickson/status/348879939652698113
Related:
#HostessShrugged: Conservatives brilliantly bid farewell to Twinkies
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