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Bud Light sales reportedly down 26 percent since Dylan Mulvaney's endorsement

As Twitchy reported last week, the Human Rights Campaign Foundation had written a letter to Anheuser-Busch stating that it was “absolutely critical” for the company to stand with female impersonator Dylan Mulvaney and the trans community. HRC wasn’t too impressed with the company’s handling of the controversy, saying that, “when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch’s actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders and the LGBTQ+ community.”

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Back on April 12, we reported that Anheuser-Busch had lost $5 billion in market value since its presentation of a Bud Light can with Mulvaney’s picture on it to commemorate his “365 days of girlhood” milestone. Now there are reports that sales of Bud Light continue to decline. While it’s still the best-selling beer in America, sales are down 26 percent since the Mulvaney stunt.

The St. Louis Post-Dispatch reports:

[Bump] Williams said that when Bud Light brand manager Alissa Gordon Heinerscheid took over marketing for the brand last year, sales of Bud Light were already slumping. She tried to increase sales with this campaign by trying to appeal to a younger, politically progressive market.

“Her big miss was I don’t think she understood who the core Bud Light shopper was. When she came out with her comments, they were deemed as being derogatory, insulting and juvenile. And the Bud Light drinkers said ‘Enough of that,’” Williams said.

During the controversy, sales have shot up for Bud Light’s biggest competitors, Miller Lite and Coors Light, Williams said. What is more, he is beginning to see what is known as a negative halo effect — other Anheuser-Busch brands are suffering because of the dispute.

We believe it was Transphobe of the Year 2022 Matt Walsh who urged conservatives to pick one target to make an example of to other companies that would go woke. It seems that’s what they’ve done. The backlash has not gone away.

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We think she’s still “on leave.”

Looks like those California legislators who bought four bottles for a photo op didn’t prop up sales much.

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